We have formulated this Privacy Policy with reference to the Personal Data (Privacy) Ordinance (Chapter 486) of the Laws of the Hong Kong Special Administrative Region of the People's Republic of China. The Ordinance stipulates that individuals who provide data have the right to inquire whether the company holds their personal data, request copies of such personal data, and make corrections.

Generally, visitors to this website do not need to disclose any personal information to browse the information freely. However, the company may also collect your personal information for specific purposes as necessary, and you will be notified in advance before each recording. We respect your privacy rights and will do our utmost to provide various communication channels to ensure that your personal privacy is adequately protected. All information collected for specific purposes will be destroyed or processed to the point of unrecognizability after use.

This company makes this statement as a commitment to safeguarding your privacy. The following clearly outlines the methods of data collection and transmission on this website. However, the company does not assume any responsibility for the privacy protection procedures of linked websites.

Use of Personal Data

The company will collect certain data from you when you use this website, including contact information and basic user data such as name, age range, email address, phone number, and residential area.

We will use the relevant data to fulfill our legal obligations. Specifically, the company may use the information collected from you for one or more of the following purposes:

1. Create customer profiles, maintain customer records, and communicate with you to fulfill your requests and respond to your inquiries, reservations, and feedback.
2. Send you important notifications or personalized messages.
3. Manage the operation of this website to enable you to use the services and functions of the website, conduct website maintenance, troubleshoot, and continuously improve your website experience and our products and services.
4. Provide services related to reservations or enrollment in our events and programs.
5. Confirm your participation in raffles or any other promotional activities.
6. Facilitate raffles or promotional activities, notify you of the results, announce winners, and arrange subsequent prize awarding or redemption.
7. Customize and personalize content and recommendations for you based on your tastes, interests, and preferences (including by sending you push notifications).
8. Recommend nearby attractions to you when you are in Hong Kong, provide point-to-point navigation services through Google Maps, and send you location-based push notifications using GPS technology.
9. Develop, display, and track content to customize or personalize advertisements, offers, and content for you based on your use of the website, mobile application, or service, and analyze the effectiveness of such advertisements, offers, and content, as well as your interactions with them. We will also recommend content to you based on the information we collect about you and your browsing habits.
10. Send you marketing materials, news, and information that we believe may be of interest to you, such as our latest promotions and upcoming events.
11. Assist in identifying visitors and determining appropriate services.
12. Monitor, evaluate, and analyze trends, data, usage, and activities related to this website and its services.
13. Maintain internal records for decision-making and support internal purposes such as audits, data analysis, and research to enhance our products and services. Additionally, these internal records will be used to maintain opt-in and opt-out lists.
14. Detect, investigate, and prevent fraud and other illegal activities, and defend our rights and property.
15. Use your personal data for purposes related to our legal or regulatory obligations.

Direct Marketing

We may also use your personal data (such as your name, email, address, phone number, and location) to send you direct marketing communications related to tourism products and services or other related services, including our latest e-newsletters and upcoming events and offers. Such direct marketing communications may be sent via email, mail, SMS, phone, or targeted online ads or in-app notifications. We will limit direct marketing to a reasonable and appropriate level, and we will send or share communications or content that we believe may be of interest or relevance to you based on the information we have about you.

We may share your personal information with third-party sponsors or partners for direct marketing purposes in a specific campaign or promotional context. However, we will explicitly notify you and obtain your express consent before sharing your personal data.

From the effective date of this policy, if you sign up for our events, programs, or offers, subscribe to our newsletters, or participate in our raffles, and you have chosen to receive direct marketing information via email, SMS, or other means, we will seek your consent under the Personal Data (Privacy) Ordinance and related orders and regulations before using your personal data for any direct marketing purposes.

Specifically, with your consent, we will enable location tracking in your device settings. When you are in Hong Kong, we will recommend nearby attractions to you, provide point-to-point navigation services through Google Maps, send you location-based push notifications using GPS technology, and send you relevant content and recommendations based on your personal tastes, interests, and preferences.

You can stop receiving direct marketing at any time. You can follow the opt-out link in electronic communications (such as emails) or contact us using the details provided in the "Contact Us" section below.

Who We Share Your Personal Data With

The information collected by the company is only for the purposes mentioned above. Personal data will not be disclosed to any third party unless we can share your personal data on a confidential basis with our offices and representatives worldwide and third parties to help manage our business and provide our services. These third parties may need to access your personal data from time to time.

We may also disclose your personal data to the extent required by law and when you indicate your preference to receive promotional data from third parties as described in the "Direct Marketing" section above.

Data Confidentiality

The company will take reasonable steps to ensure that the data collected, used, or disclosed is accurate, complete, and regularly updated, and stored in a confidential environment accessible only to authorized personnel. However, we cannot guarantee that there will be no third-party computer intrusion, data theft, or unauthorized access to data.

Your Rights

You have the right to request access to and correction of the information we hold about you. To do so, please contact us using the following methods.