「國產葡萄酒‧香港經銷商先導計畫2.0」
「香港經銷商先導計畫」旨在促進國產葡萄酒與香港經銷商之間的成功對接，讓國酒順利進入香港市場並實現銷售。「國人喝國酒」計畫實踐者、香港酒類行業協會會長兼寧夏政協委員，何耀康先生多年來推動國人喝國酒運動，取得了成果，香港人關注及喜愛國產葡萄酒。然而，在香港經濟不景氣、餐飲業困難重重的背景下，面對全球葡萄酒產品在香港市場激烈競爭，許多香港經銷商對於批量採購國產葡萄酒仍持觀望態度。
該計畫的推出，通過建立愛國消費者社群，為消費者提供一個喝國酒的網購平台，即時滿足愛國消費者的需求。「香港經銷商先導計畫」致力於培養市場消費者，透過增加產品在市場上的曝光度，穩固客群資源的基礎。這樣的方式不僅能讓國產葡萄酒更好地融入香港市場，還能在經銷商決策前，為其提供具體的消費者反饋與市場數據，增強經銷商對產品的信任，降低合作風險。透過這一計畫，我們希望能有效促進國產葡萄酒在香港的銷售與發展，並最終實現雙贏局面。
Chinese Wine - Hong Kong Distributor Pilot Program 2.0
The "Hong Kong Distributor Pilot Program" aims to facilitate the successful connection between Chinese wine producers and Hong Kong distributors, enabling Chinese wines to enter the Hong Kong market and achieve sales. Mr. Henry Ho, a key advocate of the "Drink Chinese Wine" movement, Chairman of the Hong Kong Wine and Spirits Association, and a member of the Ningxia CPPCC, has actively promoted the movement for years, resulting in Hong Kong people's growing interest and appreciation for Chinese wines. However, in the current economic downturn and struggling restaurant industry, many Hong Kong distributors are still cautious about bulk purchases of domestic wines amid the intense competition from global wine products in the Hong Kong market.
This program aims to meet the needs of patriotic consumers by building a community for them and providing an online platform for purchasing Chinese wines. The "Hong Kong Distributor Pilot Program" is dedicated to cultivating market consumers, increasing the exposure of Chinese wines in the market, and establishing a solid consumer base. By doing so, domestic wines can integrate more effectively into the Hong Kong market, while providing potential distributors with consumer feedback and market data before making decisions, ultimately enhancing their confidence in the products and reducing partnership risks. Through this initiative, we hope to promote the growth and sales of domestic wines in Hong Kong, achieving a win-win situation for both parties.
