The "Hong Kong Distributor Pilot Program" aims to facilitate the successful connection between Chinese wine producers and Hong Kong distributors, enabling Chinese wines to enter the Hong Kong market and achieve sales. Mr. Henry Ho, a key advocate of the "Drink Chinese Wine" movement, Chairman of the Hong Kong Wine and Spirits Association, and a member of the Ningxia CPPCC, has actively promoted the movement for years, resulting in Hong Kong people's growing interest and appreciation for Chinese wines. However, in the current economic downturn and struggling restaurant industry, many Hong Kong distributors are still cautious about bulk purchases of domestic wines amid the intense competition from global wine products in the Hong Kong market.

This program aims to meet the needs of patriotic consumers by building a community for them and providing an online platform for purchasing Chinese wines. The "Hong Kong Distributor Pilot Program" is dedicated to cultivating market consumers, increasing the exposure of Chinese wines in the market, and establishing a solid consumer base. By doing so, domestic wines can integrate more effectively into the Hong Kong market, while providing potential distributors with consumer feedback and market data before making decisions, ultimately enhancing their confidence in the products and reducing partnership risks. Through this initiative, we hope to promote the growth and sales of domestic wines in Hong Kong, achieving a win-win situation for both parties.